bookslover
Puritan Board Doctor
Per the Evangelical Christian Publishers Association, here are the top ten sales rankings for Bible translations, as of June, 2021. The number in parentheses is that translation's ranking ten years ago (2011).
1. NIV (1)
2. KJV (2)
3. NLT (4)
4. ESV (5)
5. NKJV (3)
6. CSB (6)
7. Reina Valera (Spanish) (-)
8. NIrV (NIV reader's version) (9)
9. The Message (8)
10. NVI (Spanish version of the NIV) (-)
The two biggest drops are the NKJV (which has fallen from 3 to 5 over the last decade) and the NASB (which has fallen off the list completely; it was at 7 ten years ago). Also, unlike ten years ago, there are now two Spanish translations on the list. The two Spanish translations are not ranked.
The NLT, ESV, and the NIrV have moved up in the rankings. The NKJV and The Message have moved down in the rankings. The NIV, the KJV and, interestingly, the CSB are all unchanged in their rankings from ten years ago.
Also, more than $400,000,000 worth of Bibles are sold in the US every year.
Personally, I also think it's interesting that, despite relentless marketing by Crossway over the last 20 years [the ESV turns 20 in September, 2021], the ESV has never (to my knowledge) risen above 4 or 5 in the rankings.
1. NIV (1)
2. KJV (2)
3. NLT (4)
4. ESV (5)
5. NKJV (3)
6. CSB (6)
7. Reina Valera (Spanish) (-)
8. NIrV (NIV reader's version) (9)
9. The Message (8)
10. NVI (Spanish version of the NIV) (-)
The two biggest drops are the NKJV (which has fallen from 3 to 5 over the last decade) and the NASB (which has fallen off the list completely; it was at 7 ten years ago). Also, unlike ten years ago, there are now two Spanish translations on the list. The two Spanish translations are not ranked.
The NLT, ESV, and the NIrV have moved up in the rankings. The NKJV and The Message have moved down in the rankings. The NIV, the KJV and, interestingly, the CSB are all unchanged in their rankings from ten years ago.
Also, more than $400,000,000 worth of Bibles are sold in the US every year.
Personally, I also think it's interesting that, despite relentless marketing by Crossway over the last 20 years [the ESV turns 20 in September, 2021], the ESV has never (to my knowledge) risen above 4 or 5 in the rankings.