bookslover
Puritan Board Doctor
NIV - 28.9%
NLT - 15.3%
KJV - 14.7%
NKJV - 11.9%
ESV - 9.9%
CSB - 3.8%
NirV - 2.2%
NASB - 1.9%
The Message - 1.5%
Some thoughts:
(1) The NIV continues as the best-selling translation in the US despite its gag-inducing ultra-paraphrastic nature, among other things.
(2) The KJV is still in third place despite the plethora of recent new translations.
(3) The KJV and the NKJV, combined, have a market-share of 26.6% - more than a quarter of the Bible market in the US.
(4) The ESV, despite (or maybe because of?) Crossway's relentless marketing since 2001, still can't get higher than 3rd or 4th place in these surveys despite the excellence of the translation.
(5) The NASB continues its slide into oblivion.
(6) It's nice to see that few people buy "The Message" - showing that people still have good taste.
(7) The gap between the first five and the last four is pretty steep - 6.1%.
(8) The smallest gaps in market-share are between the NLT and the KJV (0.6%), the NASB and "The Message" (0.4%), and the NirV and the NASB (0.3%). Interesting.
The stats were posted on Twitter by a Christian organization a couple of days ago whose name I've forgotten (that happens when you're 66!). The thoughts are my own.
Opinions?
NLT - 15.3%
KJV - 14.7%
NKJV - 11.9%
ESV - 9.9%
CSB - 3.8%
NirV - 2.2%
NASB - 1.9%
The Message - 1.5%
Some thoughts:
(1) The NIV continues as the best-selling translation in the US despite its gag-inducing ultra-paraphrastic nature, among other things.
(2) The KJV is still in third place despite the plethora of recent new translations.
(3) The KJV and the NKJV, combined, have a market-share of 26.6% - more than a quarter of the Bible market in the US.
(4) The ESV, despite (or maybe because of?) Crossway's relentless marketing since 2001, still can't get higher than 3rd or 4th place in these surveys despite the excellence of the translation.
(5) The NASB continues its slide into oblivion.
(6) It's nice to see that few people buy "The Message" - showing that people still have good taste.
(7) The gap between the first five and the last four is pretty steep - 6.1%.
(8) The smallest gaps in market-share are between the NLT and the KJV (0.6%), the NASB and "The Message" (0.4%), and the NirV and the NASB (0.3%). Interesting.
The stats were posted on Twitter by a Christian organization a couple of days ago whose name I've forgotten (that happens when you're 66!). The thoughts are my own.
Opinions?