It's a hundred bucks, Rooku is 70. Not a huge difference. iTunes has a lot more content and the prices are not more expensive than Amazon or Google. That is just nonsense. I do not know why anyone thinks that concerning movies and tvs. WHen it comes to music, amazon is the cheapest. If you have amazon prime, you get a lot of content through streaming, but if not its not worth it. So it really depends on if you want to go with amazon and pay for a streaming subscription or if youd rather own your content through itunes (with options of buying in SD, HD, and renting). I personally say itunes because the content is more universal, while amazon streaming has yet to make it to all devices. With a netflix subscription you get most of amazon's stuff anyways.
Movie Rentals:
Flight: Amazon $4.99, Google $4.99, iTunes $5.99
Ferris Bueller's Day Off: Amazon $2.99 (free with Prime), Google $2.99, iTunes $3.99
SkyFall: Amazon $4.99, Google $4.99, iTunes $5.99
Hitchcock: Amazon $4.99, Google $4.99, iTunes $5.99
Dark Knight Rises: Amazon $3.99, Google $3.99, iTunes $4.99
So in about 5 minutes on the main iTunes page, I have 5 movies from all different genres (and one being an older one) where Amazon and Google are the same in every instance, and iTunes is $1 more (that is, 20-25% more),
just for being iTunes.
Both Amazon and Google give you HD and SD purchasing options, and rentals. In almost every case they are 10-25% cheaper than iTunes. The same is true for digital music downloads. Apple just charges you more. You can pretend it is not true, but you'd be wrong. I don't know what world you live in, but AppleTV is 30% higher than Roku, and it does not play the same number of streaming options Roku does (a quick Google search will yield hundreds of complaints about that). It is especially true about other free streaming services.