I am not sure what irks me more--the ads or the fact that companies use "negative reinforcement" to earn money. My husband is the savvy one with all of this stuff, and he has also talked about getting a pi-hole. However, we haven't needed to because we watch most of our YouTube videos on our smart TV because he found a crowd-sourced "YouTube" app that automatically blocks ads and even skips the author's sponsored ads that are part of the video itself. I also second
@retroGRAD3 in recommending uBlock Origin--that seems to work well on our computers. I do not watch many videos on my phone simply because I prefer not to get into the habit of using my phone for everything. The only subscription service we pay for is Spotify, and we are part of a family plan, which means we don't pay as much per month.
I am spoiled to the point where I am brought back to reality when I am at someone else's house, and they do not have any form of ad blocker when pulling up a YouTube video. The other day, I brought our daughter over to the home of my elder and his wife, and my elder frequently likes to pull up YouTube videos to share music--mostly old country--with me. I could only hear the audio, and I was repulsed just by the degenerate audio content of the ad that played before my elder could skip the rest of the ad to get to the actual video.