This article sheds some light on why we struggle with adherence to the 4th Commandment. Cultural shifts are never an excuse, but unfortunately it does poison our minds.
http://story.news.yahoo.com/news?tmpl=story&cid=519&e=1&u=/ap/the_sunday_squeeze
http://story.news.yahoo.com/news?tmpl=story&cid=519&e=1&u=/ap/the_sunday_squeeze