I am not even sure what this means. Isn't buying from the manufacturer through a third party at a mark-up percentage more or less otherwise known as "buying furniture"? I'm not even trying to be funny so much as wondering what possible difference there could be. When people buy my books, that's more or less the process. Sometimes they buy them straight from me, but the only difference is that, if they ask, I may write something in the front cover for them, albeit not legibly (I have connective tissue disease, and my handwriting is really bad sometimes). The cost is pretty much the same no matter what. It may be different for furniture, I dunno. But if I had to guess, that's just what they want you to think. I certainly wouldn't discount my prices for people buying directly from me, unless they had some basis for requesting it. There's no secret formula or secret source--you pay, you get book. I'd imagine 'you pay, you get furniture' is pretty much the standard.