One thing that not being said here is that they been calling themselves widespread in leadership “Cru” for close to ten years now, so this is nothing out of the blue. I know the article said that it started on “local level in the mid-90s,” but before I graduated college in 2002 I observed all of the CCC’s leadership calling formally the organization as “Cru” and some that I meant outside the state of Arizona as well. Also at the same time the Baptist Student Union was going through a name change as well to "Christian Challenge," manifested on their buildings not long after. What is being done in practice with the CCC is just becoming more official in 2012, which I thought it was already formalized based on some conversations I had about eight years ago from CCC staff. By the way for ministerial purposes I would not mind the dropping of the name “Crusade” because it can be a stumbling block to Muslims and some liberals in hearing Christ. And one more point, the proclamation of Christ on these college campuses should not be done (or at least not primarily) by parachurch organizations, but by the Church. I can go into that another time if one wishes.