I also wouldn't prioritize urban over rural as I believe folks in rural areas are just as needful of the gospel as folks in the city centers.
of course, but it is a question of priority and you can reach 10x as more persons in the cities with the same amount of money as you would in a rual area. The question is priority and you can't treat every place equally.
Priority or pragmatism? Sure you may be able to potentially reach more people in a city, but there's no garuntee. Also, I would also strongly disagree that you could reach
more people for the
same amount of money. I used to attend a church in the heart of downtown in a major capital city and our rent for the meeting space cost a little over $1500 a week (and we only had access to it on Sunday mornings). You could easily rent a meeting space in a rural area for less than $1500 a month and probably half of that if you looked hard enough (and be able to have 24/7 access to the facility). Inner-city ministry is
very expensive. That's just a fact plain and simple.